TikTok Statistics & Creator Economy Data 2026

Creator Economy Benchmarks

Key earnings and monetization metrics for TikTok creators in 2026.

Sources: Uppbeat, September 7, 2026; TikTok Creator Academy, Creator Rewards Program, updated September 11, 2026; TikTok newsroom, October 14, 2026.

What Sets Your TikTok RPM (2026)

TikTok publishes no RPM by niche. From Creator Rewards, US-based creators report about $0.40 to $1.00 per 1,000 qualified views. TikTok names five things that move your RPM.

RPM is TikTok's "average rewards collected per 1,000 qualified views." Factor list from TikTok Help Center, How rewards work, read October 28, 2026. Only views from the 8 program countries count at all. The $0.40 to $1.00 band is creator-reported (Uppbeat, September 7, 2026: $0.36 to $1.04). What creators report by niche is in our TikTok RPM by niche guide.

TikTok Account Market Snapshot (September 2026)

What TikTok accounts are listed for on the open bulk market. We counted every listing type on Accs-Market's TikTok catalog on September 10, 2026 — 717 in total, of which 246 were in stock and buyable. The table counts the 246 you could actually buy that day.

The headline number: the median asking price for a bulk-market TikTok account is $2.78, down from $3.05 three weeks earlier, and the cheapest listings start at 14 cents. Supply grew faster than price fell — buyable listing types went from 143 to 246 — and the catalog piled into the $1–$10 band, which is now 56% of everything on sale.

The number that matters more is what a real audience sells for. On the same day, Fameswap's public completed-sales feed showed 11 TikTok accounts sold between September 2 and 9 at $50, $75, $100, $120, $130, $160, $195, $230, $250, $500 and $650 — a median of $160 in confirmed transactions, against $2.78 in asking prices on the bulk market. Those are two different products wearing the same name: one is a login, the other is an audience. Full price ranges by follower count are in our TikTok account value data.

Method: Accs-Market public TikTok catalog (accsmarket.com) and its four account sub-catalogs, fetched September 10, 2026 — 717 listing types found, 246 in stock and buyable, each counted once at its posted per-account price. Asking prices, not confirmed sale prices. Second source: Fameswap's public completed-sales feed (fameswap.com), 11 unique TikTok sales dated September 2–9, 2026; Fameswap's asking prices are behind a login and are not claimed here. One caveat we would rather publish than hide: our August reading recorded a $314.50 ceiling, but an Internet Archive capture of the same catalog from June 6, 2026 already showed $481, so August most likely missed the top of the follower tier. Treat the count, median and bands as solid and the change in the ceiling as unreliable. Free to cite with attribution.

TikTok Asking Price by Follower Count (October 2026)

The median TikTok account listed on the open market asks $75 and carries about 13,000 followers, which works out to $4.99 per 1,000 followers. We pulled Dealbaron's public TikTok catalog on October 22, 2026: 742 accounts across 24 catalog pages, 740 of them with a posted price and a seller-declared follower count. Our first pull, on September 17, 2026, found a median of $80 across 706 listings.

This is the follower-count view that the bulk-market snapshot above cannot give, because bulk listings rarely state a follower number. Dealbaron took over Accs-Market's single-account marketplace. So the two tables read one market from two ends: blocks of logins there, single accounts with audiences here.

The bigger the audience, the cheaper each follower gets. Sellers ask about $63.50 per 1,000 followers on accounts under 1,000 followers and $1.34 per 1,000 on accounts above 500,000. That is a 47-fold drop in unit price from the smallest band to the largest. Price rises with follower count, but much more slowly than the count itself.

The busiest band is 10,000 to 49,999 followers: 280 listings, 38% of the catalog, at a median of $80 with the middle half between $50 and $150. In September it held 249 listings at a median of $75. That is the size most buyers search for, and it is where sellers compete hardest on price.

A plain 10K account is cheap: 124 listings with 10,000 to 14,999 followers ask a median of $61, with the middle half between $45 and $100. Only 6 of the 124 ask more than $300. Only 8 of the 124 titles say the account is monetized and only 5 mention the US. Those are the sellers' own words, which we did not check.

About a fifth of the catalog turns over in two weeks. Of the 701 accounts listed on October 8, 2026, 133 (19%) were no longer listed on October 22, and 174 new ones had arrived. Of the 568 still listed, 527 kept their price, 24 cut it (by 6% to 63%) and 17 raised it. A listing can come down for reasons other than a sale, so read this as listings leaving the catalog, not as sales.

Only 76 of the 740 sellers (10%) state any monthly income, and among those who do, the median claim is $100 a month. The other 90% are selling an audience, not an income. Only 37 listing titles (5%) mention the US, and the largest single category is "Luxury & Motivation" at 172 listings (23%), the classic repost niche.

The floor was $5 and the ceiling was $80,000, for an account with about 216,000 followers. Both are single listings. Read the medians and the middle halves as the market, and the two ends as noise.

These medians price a login with followers attached. Almost none of these accounts has Creator Rewards switched on, and most audiences sit outside the countries where it pays. What real US-audience accounts are worth, by size, is in our TikTok account value data, and what a payout-ready account costs, with your login details inside 24 hours, a 7-day money-back guarantee and a 30-day account guarantee, is on the monetized TikTok account page.

Method: Dealbaron public TikTok catalog (dealbaron.com/tiktok), fetched October 22, 2026, all 24 catalog pages, 742 listings captured, each counted once by listing ID at its posted price and seller-declared follower count; the 2 listings showing 0 followers are left out of the bands (740 counted). The September 17 column is the same method on that day's catalog (23 pages, 706 listings). Turnover compares the IDs of all 742 captured listings with our October 8, 2026 pull of the same catalog (701 listings). Asking prices, not confirmed sales. Follower counts and income claims are the seller's statements and were not verified by us. Bands are by follower count. "Middle half" is the 25th to 75th percentile of asking prices in the band (linear interpolation). "Per 1,000 followers" is the median of price divided by followers, times 1,000, within the band. Shares are rounded and sum to 99%. Each paragraph in this section has its own anchor, so a single fact can be linked directly. Free to cite with attribution.